Vision

STRONG WATER’s vision goes beyond immediate fire suppression. It promotes a culture of preparedness, resilience, encouraging firefighter safety and responsible stewardship of the land.
Through education, advocacy, and cutting-edge technology, STRONG WATER is leading the charge in redefining how society responds to the ever-present threat of fires in every instance.

STRONG WATER
technologies products are
formulated to be…

  • Non-toxic and readily biodegradable
  • The only firefighting chemical to meet California’s Prop-65 Clean Water & Toxic Enforcement Act
  • Recorded the lowest fish kill stats of all 
USFS-approved aerial products.
  • Dynamic Viscosity Technology, allowing for 
plug & play use through traditional firefighting apparatus
  • An increase in water suppression capacity 
by 6-8 X, enabling firefighters to Do More With Less

Green Chemistry

A central focus of STRONG WATER Technologies is to provide 
GREEN CHEMISTRY products 
to the firefighting industry.

Most of today’s fire chemicals are hazardous to human health and the natural environment.

“Firefighters have the highest rate of occupational cancer in the USA and this is unacceptable to us. We need to do a better job at protecting those who protect us.”

Team

Jeff Denholm

Jeff Denholm

Founder, CEO

Jeffrey Denholm Founder, CEO –

is an innovator, retired merchant marine, commercial diver and recently a USFS Engine Contractor. Jeff founded STRONG WATER out of an urgent need for innovation in the firefighting industry and to provide firefighters with better tools.

Denholm’s experience battling catastrophic wildfires as a Region-6 USFS wildland Engine Contractor revealed to him critical failures of outdated toxic firefighting chemicals and the tactics that are tied to them. Witnessing the immense loss firsthand fueled his conviction: “We need to do better.”

Greg Nunan


Greg Nunan


Australia and New Zealand Sales and Distribution Partner

Greg is a highly experienced aviation professional with over 30 years in the Industry. Throughout his career he has accumulated thousands of flight hours across diverse aircraft and operations demonstrating exceptional skill, safety focus and leadership in high-stakes environments.

His extensive background brings operational insight, precision and unwavering resolve to fight against wildfires contributing to safer and more resilient responses across Australia.

Advisory Board

Arlene Blum

Arlene Blum

Chemistry Advisor

Professor of Chemistry, 
UC Berkeley, 
Founder “Green Science Policy Institute”

Nell Newman

Nell Newman

Environmental Advisor

Founder Newman’s Own Organics, Luminary Environmentalist

Clive Weston


Clive Weston


Industry Advisor

Retired CTO; Tyco International’s Global Fire Product Division, 
including ANSUL, Grinnell, Chemguard.

Josh Wilkins

Josh Wilkins

Wildland Firefighting Advisor

Retired Captain San Bernardino County Fire, Board Member Advisor for Emerging Fire Industry Tech.
Michael McShane

Michael McShane

Structural Firefighting Advisor

Retired Fire Chief & Emergency Services Director for City of Dover NH, Master’s Degree Emergency & Disaster Management

Our Products

Fire Raider

Structural, Industrial, Ground – 
Our all-encompassing structural suppression additive.

AeroTak 65

Our Prop-65 compliant version, 
best tailored for high volume aviation and wildland applications.

Guardian

Our consumer product
designed for use with automated home defense systems.

See our strategic partnership with
Home Dome Fire